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To have maximum impact, does it matter what time of day you do your social networking or use Twitter? Apparently not much according to a new study by Wakoopa, a social network site for software. Except when we're all sleeping, our activity on the net is a pretty much a round the clock thing. Two additional findings:
- Facebook usage is consistent throughout working and non-working hours. Daily activity on social networks across all regions peaked on average between 9 and 10 PM. Daily activity across all web applications was highest between 4 and 5 PM probably because people are sick of working, but its too early to go home.
- Twitter continued its growth spike throughout the entire first quarter of 2009 with a heavy increase in March.