The Music Business Is A Crap Shoot, So Why Not An EMI Music Lottery?
EMI has teamed with Pollard Banknote, a producer of instant lottery tickets, to launch a global music-themed lottery. Pollard Banknote manufactures instant tickets for 45 lotteries worldwide, including some of the largest in the U.S., Canada, Europe, Asia, and Central and South America.
Players purchase music-themed instant lottery tickets and can win downloads, ring tunes, merchandise, and “one-of-a-kind” experiences from EMI artists. Winners redeem downloads using a unique code on their ticket at websites created for each lottery by EMI.
First, labels did artist development and “were the bank”. And now this?!
What is next? Placing sports bets on your iPhone through Apple’s own betting office?