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Edison Infinite Dial Study Shows Growth And Potential Of Online Media

The annual Infinite Dial report from Edison Research was released yesterday.  Highlights of the wide-ranging study include:

  • Generic_headphone_computer Listenership at online radio grew by nearly a third last year
    •  69 million Americans listened to online radio last month
    •  variety and control given as the top reasons
    • thanks perhaps to in-office listening 35-54 year olds dominate online radio listening numbers
  • Online video also saw viewership jump by a third to  69 million

  • 40% of Americans over the age of 12 own and iPod or MP3 player
    • player ownership among 12-17 year olds is 71%
  • Just 25% of consumers say they've purchased music onliine
    • The sales number jumps to 41% among online radio listerners
  • 1/3 of Americans have a social networking profile
    • 2/3 of 12-24 year olds have profiles
    • 40% with profiles visit them daily
  • HD radio seems to barely be on most people's radar

    • Read a pdf of the full Edison presentation here.

    Bruce Houghton on 04/17/2009 in Streaming | Permalink | Comments (1)
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