Edison Infinite Dial Study Shows Growth And Potential Of Online Media

The annual Infinite Dial report from Edison Research was released yesterday.  Highlights of the wide-ranging study include:

• Listenership at online radio grew by nearly a third last year
  •  69 million Americans listened to online radio last month
  •  variety and control given as the top reasons
  • thanks perhaps to in-office listening 35-54 year olds dominate online radio listening numbers
• Online video also saw viewership jump by a third to  69 million

40% of Americans over the age of 12 own and iPod or MP3 player

• player ownership among 12-17 year olds is 71%

Just 25% of consumers say they've purchased music onliine

• The sales number jumps to 41% among online radio listerners

1/3 of Americans have a social networking profile

• 2/3 of 12-24 year olds have profiles
• 40% with profiles visit them daily

HD radio seems to barely be on most people's radar

Read a pdf of the full Edison presentation here.