Video: The Branding Of Sub Pop - hypebot

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Nick

Interesting - however there were obviously predecessors to the Sub Pop phenomenon in the likes of SST, Touch And Go, 4AD, etc., where people bought music purely because it was on those labels. I don't think what they did was necessarily original, but it was at the beginning of the grundge scene, which caught on in the US like no other indy genre before. And they pushed the cohesion of it all - they curated this new genre and made it discoverable by the masses. But seriously, how many of those bands went on to outgrow the label and become huge? At least 5 or so, and so while what Sub Pop did was important, it's really equally a testament to the Seattle scene, the era, and the re-imergence of independent rock and roll into the mainstream.

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