Band Rewards Fans For Burning Their CD And Giving It Away

It's no secret that there is promotional power in giving away music, but just slapping a FREE banner on a web site doesn't cut it anymore.  Free is everywhere.  But what if the free music was on a CD given fan to fan with no strings attached?  That could get pretty expensive…unless the fans do it for you. 

Free fan created CD's os exactly what indie band Chester French is encouraging fans to do with a video series about an an uber-fan who "burned tons of copies and gave them out to everyone he knows (and a bunch of people he doesn’t!)". Through the videos, "Bryce wants to teach you guys how to be the Ultimate Chester French Supporter, just like him." Then the bands asks, "So, how did you guys promote the mixtape?" Brilliant.

But the band doesn't just embrace "free" with fan burned CD's.

Of course, there is the requisit amount of free content to listen, watch and interact with on The Chester French web site. But there's also more:

"Please join the Chester French VIP Concierge Service below to receive a VIP invitation to the next Chester French show or party in your city. We'll even send you a free mp3 of the "She Loves Everybody" Clinton Sparks Dance Remix." 

Note that the band doesn't shout "Join Our Email List" and it's "Membership in the Chester French VIP Concierge Service", and it's free to join plus you get a free remix in exchange for your name, email address and zip code.

Thanks to Techdirt and Ian Rogers for the Twitter tip off.