Indie Label Sponsors BitTorrent Site To Promote New Album
If the first rule of marketing is to go where the people are, then
promoting your new album on a BitTorrent site actually makes a lot of sense.
That's exactly what indie label Honor Roll Music did for Miami based
band Awesome New Republic's new release with a month long banner ad on
“As far as we know, we are the first record label/band to advertise directly on a torrent search engine,” Colin Foord, the creative brain behind the campaign told TorrentFreak. “We are sponsoring isoHunt with a banner that links directly to our homepage where the album can be downloaded for free.”