Uncategorized

Reason #3536 Why Nettwerk May Be The Most Proactive Label On The Planet

I hear a constant stream of complaints from people marketing music about how hard it is to get above the noise level and reach new fans.  Nothing seems to be working. What their really saying is nothing is working like it used to. Nothing is easy.

The real answer is that everything is working….but only a little.  You've got to experiment.  Expect small results from a multitude of quick free or cheap actions. Be satisfied with incremental growth. Admit that if its not happening, it might be the music.

Newtwerk logo  

One label that gets the new fast on your feet multi-faceted approach is Terry McBride's Nettwerk.  They're often among the first labels to license their tracks to the latest site or service.  One stop blanket licensing, variable pricing, giving music away, pay-what-you-want concerts and more are all part of Nettwerk's toolkit.

Just yesterday I got an email from Nettwerk:

"Do you have a Podcast? If so, send us your info! We constantly have cleared MP3's from our upcoming releases that are available for Podcasting, so we are putting together a special email list just those who have Podcasts so we can reach out directly to you when we have content available."

I'm on a Nettwerk email list because I blog and many bloggers have podcasts.  Even I podcast occasionally; and here Nettwerk was asking me if I might want to use some free music.  It's a small thing.  How many people rush out to buy after a snippet of music is played on some semi-obscure podcast?  But in Music 2.0 its the little things that add up. If a tastemaker tells 20 of his friends and they each tell 20 friends…

Nettwerk gets it.

PS: I just love Nettwerk Management's mission statement.

PPS: Terry, you need to add an RSS feed to your blog CORRECTION: My apologies, the link to the RSS feed was at the bottom here all along.

Share on:

6 Comments

  1. There is a link at the very bottom of his blog to subscribe to his blog. I am subscribed.
    (Subscribe to Posts [Atom])

  2. I don’t disagree that this is a GOOD thing. But sending free music to your e-mail list makes you the most proactive label on the planet? I’m not convinced…

  3. I think they are doing the best with what is out there. They are progressive and that is the name of the game, not trying to squeeze every penny from the old formula. So they give away one track that is better than some kid throwing the whole album up on a bit torrent site and killing your bottom line. I give the highest regaurd to Terry, but will it in the end translate to dollars? Who knows….I think the artist direct to fan will be the future where you budnle subscription fees to like bands websites and go along with them from the song writing proccess to the recording studio to the stage, who knows maybe even for the fee a free download of the final product or limited edition deals or meet and greets and pre-sale tickets before the masses. Hummmmm!!!!!

  4. Nettwerk has had the good vision to re-launch NuTone to tap into the yoga lifestyle market, so I give them props for that. However, their marketing isn’t really that revolutionary…our indie team members employ all of the same tactics; in fact, we’ve consulted for them and shared a few tricks. What is revolutionary is that a record label is taking a proper, in-depth approach to promotion of its assets…and that’s simply good business.

Comments are closed.