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Yahoo Music Changes Boost Traffic

Last month Yahoo Music opened up its artist pages to third-party music services like Pandora, Last.fm and iTunes; and early results are impressive. According to Yahoo Music chief Michael Spiegelman in April artist pages, which represent about 37% of overall page views, saw:

  • Yahoo Music daily unique visitors double
  • page views tripled
  • visitors reaching the pages through search engines up 108%
  • page views per user increased 40%

Traffic at Yahoo Music overall was up 13% in April, to 20.5 million unique visitors.  Impressive, but still far behind AOL Music which logged 28 million unique visitors in April. 

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