Friday’s Music Brief: MySpace Layoffs, IODA, imeem Gets $2.4M, Choruss, $’s From Twitter & More
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starting at midnight tonight. And today on the blog there is a report that some of our friends at MySpace may be loosing their jobs, Virgil's video interview with Kevin Arnold, the CEO of digital distributor IODA, a listing of Music & The Creative Class resources and much more. The response to our 10 Commandments Of Music 2.0 has been fun.
HYPEBOT FEATURES:
- Major Layoffs Coming To MySpace. Could Hit 25%
- Are Artists The New Gatekeeps? Clear Channel Radio & Front Line Mgt. Think So.
- Video Interview: Kevin Arnold Of IODA
- Jay-Z Says Wendy's Ad Helped Killed Auto-Tune
- Resources For Music & The Creative Class
- DON'T MISS: The 10 Commandments Of Music 2.0. What's your 11th Commandment?
- imeem Raised About $2.4 Million; Still Looking For $4 Million More. (paidContent)
- Tens of thousands of students have signed up to try legal P2P Choruss ahead of launch. (Register)
- Jammie Thomas suffers two major pre-trial setbacks in RIAA copyright case. (cNet)
- Twitter $$$: Dell says that it has earned $3 million from posting coupons via Twitter. (NY Times) Does anyone know about artists or labels with an effective Twitter sales strategy?
- Video game sales still in a slump versus a year ago. (VentureBeat)
- StubHub Says Ticket Resales Are Booming, Thanks To Lower Prices (Techdirt)
- Yahoo Music debuts a free iPhone app streaming 250 Yahoo and CBS stations. (Yahoo!)
- The World Copyright Summit – Rightsholders gathered in Washington this week to discuss copyright, but the event was essentially about one topic: How do we survive in a digital world? (ars)
- A new Harvard Business School study says, "It Is Okay for Artists to Make Money…No, Really, It's Okay. (Harvard)
- Execs optimistic about Asia's music market. (Hollywood Reporter)
- Grey Partners With Stevie Van Zandt for in Music Seminar in Cannes during June ad summit (press release)
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An effective Twitter sales strategy starts with real engagement, conversation and community building. A daily process that takes a lot of effort, a lot of listening and the seasoned ability to respond appropriately… something that’s unfortunately lacking in many of the one-way broadcast-only modes that too many labels and artists employ. It takes time and effort to add value to the twitterverse. A few, like @shoutfactory, do a great job with this tool.
We’ve been successful in helping a few partners begin to implement and manage this process to build and connect (@recordstoreday, @kennyloggins, @patsynyc, , @hoodlums, @stuartweber).
Ultimately this connection can add great value and drive awareness and sales of music, tickets, merch, virtual goods and more. We also put together quick pop-up communities at NARM (@narmconnects and @narmbar… both unofficial accounts that garnered a small but defined following very quickly).
Good conversation = real community = good business.
Community management is the real opportunity for sales/marketing professionals right now. It’s a need that is still untapped in spite of all the chatter about these shiny new toys/tools.
I will recommend using Email Charger for all bulk email marketing needs. Its the best bulk email marketing software I have used so far.