"We must complement our artists’ creativity with our own skills in innovation. That means listening to the desires and needs of consumers and delivering new products and services that they want to buy...
We have a situation where 70% of music consumption is digital and yet only about 20% of music company revenues are derived from digital. Music is in demand and the demand is growing all the time, but we’ve clearly lost touch with our consumers.
I passionately believe that if we listen to our consumers, this gap will become our opportunity. "
confirming his participation in the Creativity and Business International Network forum