Martin Atkins Wants To Teach You To Thrive In The New Music Industry
I don't know Martin Atkins personally, but people that I trust tell me that this guy is the real deal. I do know that he was the drummer in Ministry and Nine Inch Nails, has run the successful indie label Invisible for years and more recently also dedicated some of his boundless energy to teach artists and indie entrepreneurs how to navigate and maybe even thrive in the new music industry or music 2.0 or whatever you want to call this messy yet grand experiment we're all participating in.
He's calling the Chicago based school Revolution Number Three and what intrigues me the most about what Martin is doing is that it's totally hands on – build a recording studio, edit a budget video, put together a compilation album for a local club, etc.
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As a compulsive reader of music business books, I’d say Martin’s book “Tour:Smart” was among the very best I’ve ever read. It’s certainly the most honest and useful.
Whatever the “New Music Business Model” winds up looking like, it’s gonna involve paying the bills. I’m definitely considering taking some of the Chicago classes, I’m only 4 hours away.
There is nothing on their Facebook page and Twitter is empty too, so I wouldn’t drop out of Harvard just yet.
ORG – I’m one of the partner’s at r3 and have worked with Martin for many years. Our IAXP facebook and twitter just launched yesterday, there will be info there soon but you’re right yesterday there wasn’t too much. We’re just launched the Tour:Smart twitter yesterday, but r3 is active in other places:
r3 twitter: twitter.com/educ8r3
martin’s twitter: @marteeen
and of course more information on the r3 website.
I built my own studio, wrote and recorded my own records and distributed and tracked them at radio with great success in 1980 – pre internet.
This is all nothing new.
This is awesome, thanks for posting this. I’m going to see if I can help teach some of the internet/marketing side of things from setting up a website, and building an email list, SEO to selling digital products online from your own website.
Well, if it makes you feel any better, I am super impressed at how totally awesome you are. Since you’ve already done all this, I guess the rest of us should probably stop…we just look stupid, huh?
Hey this is Brad from Invisible Records and r3. Im glad everyone is so excited about this video and r3 in general. Below is a link to our Website were you can find another r3 video we put up this morning. This video details a day at r3, it shows work the students are doing and the setup for a gallery show we had here at Invisible records.
(www.revolutionnumberthree.com) Check it out!
If anyone has any questions, feel free to e-mail me at
brad@revolutionnumberthree.com