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Study Shows Promise Of Ad Supported Music

A “TEMPO Digital Music Discovery & Purchase Process” report from Ipsos MediaCT shows that ad supported music services and in particular MySpace Music may offer hope for frustrated rights holders trying to find a way – any way – to monetize music.

Consumers describe their current music habits as:

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When respondents were asked to imagine a world without P2P, their habits shifted:

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The 39% that MySpace Music received is particularly impressive when viewed against the site's 3rd place status as a music destination.

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2 Comments

  1. Is MySpace Music operating under a licensing agreement where their CPM’s are, or can ever realistically be, greater than the licensing cost per thousand to stream?

  2. What I don’t understand about this set of stats is that YouTube doesn’t feature at all. If you put YouTube into the mix it would look very different I’m sure. The first place anyone goes to hear a song is YouTube even though it’s a video site.

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