9 out of 10 people in the U.S. never listen to music on their cell phones. That's the key finding in a new Forester Research study The Future Of Music On Cell Phones. In my opinion. the music and cellular industries have only themselves to blame.
- Until the iPhone and a few outside apps the music experience on the cell pretty much sucked.
- Carriers asked people to pay a premium price for mobile downloads and portability. Many still do.
To add insult to injury, the music service that consumers are most interested seems to be streaming via Pandora, Last.fm and the like; and those services eat up bandwidth without producing much revenue for the carriers.
