Join The Discussion: Content vs. Context

Yesterday I posted a quote from Terry McBride:

"We are seeing a profound shift from content is king to context as king. With the mobile app revolution in full swing the need to own goes away, the need to access goes way up."

Hypebot readers responded with some passionate and very well though out comments including:  

• "Context
  is king in everything. It’s not what you do but the environment in
  which you do it that ultimately determines success." – Clark Sorley, producer and composer
  

• "Immediacy does matter – look at the MJ catalog – would the demand have been met before it waned in the pre-digital era? and the scope thing matters too…" – Dave Davis of Music Media Design
  

• "So in other words, my actual music is less important than the 10 billion factors I have no control over? Wow, that's great news. 2009 just got even better." – Justin Boland of Audible Hype

Read more and join the discussion here.