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The ThinkIndie Vs. iTunes Debate Challenge

Think Indie itunes challenge

From Think Indie:
We of the up and coming independent music download site ThinkIndie.com, (online arm of the burgeoning ThinkIndieCollective Empire and a division of CIMS – The Coalition Of Independent Music Stores), would like to take this opportunity to formally challenge iTunes, (online arm of the already humongous Apple Empire), to a debate over the future of indie music online.

The proposed “War of the Words” will be between the Head of ThinkIndie and the Head of iTunes, Steve Jobs. If Mr. Jobs is unable to represent due to personal reasons, we will fully understand. (We are BlackSheep, but we’re not BlackHearted.) And be willing to accept someone else of a suitable (C-Level) stature in his stead.


In the interests of détente cordial, this live debate will take place at a time, date and location of iTunes choosing. The exact format and terms of the debate, along with a mutually acceptable moderator to preside over the matchup, will be decided by the two combatants in question prior the the main event.

The event will be videotaped live and then broadcast later via the usual social networks for the infotainment of indie music lovers around the world, who can then decide for themselves who won the debate.

We have chosen to announce this challenge via public channels as – so far at least – iTunes has not returned our calls. Our hope is that a little friendly outside encouragement will change their minds. Or perhaps, someone who reads this will share it with someone, who knows someone, who knows someone else…and on down the line…until the invitation eventually wends it’s merry way to Mr. Jobs himself…

In the interests of promoting peace, prosperity and the continued availability of a choice of outlets offering indie music online, we of the ThinkIndieCollective Empire feel that this debate would be – the obvious allure of it’s David and Goliath nature aside – a worthy undertaking for all involved: ThinkIndie, iTunes, the indie music industry and the indie music buying public.

The gauntlet has been officially thrown. Steve Jobs, are you up to the challenge? Contact us….

(And if you’re reading this and you’re not Steve Jobs, please, spread the word. With your support, we can make this event happen. And ensure that there will be alterna

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4 Comments

  1. LOL! As if Apple would respond to such a shameless attempt to ride their coat tails into global attention.

  2. Did Jello Biafra write this? It’s embarrassing. Debate what? This “us vs. them” crap makes you sound like a complete idiot. Can I have the couple minutes I used to read that back?

  3. Debate what? Lame. Itunes provides an outlet. the Artist/Label needs to create the demand. Will iTunes carry indie product?….um yeah. Cool. Debate over.

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