Live & Touring

Vote: Is Live Nation Lowering The Value Of Concerts?

The mantra that, despite falling revenue from recordings, bands could always make money from live shows may ring a little less true thanks to Live Nation.  The concert giant’s repeated $10 and $15 ticket promotions were aimed at filling empty seats in a tough concert summer.  But it also may lowering the value of all live concerts.

Will fans now resist paying more than $10 or $15 to see a live show; or is this what most concerts were really worth in the first place?


More: Live Nation’s Rapino Braves Two Investor Conferences

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4 Comments

  1. Are those really the three choices?
    How about: “Ticket face values are no longer sacrosanct, destroying the urgency to buy advance tickets.”

  2. So, first people complain because artists, agents, managers and promoters are perceived to be ripping off the public with high ticket prices…and when prices are lowered, LN is killing the concert business? Give me a break. Either someone has it “in” for LN here or it’s a slow news day.

  3. I find this question intriguing and misleading. My belief is that ticket prices are a matter of economics. Corporations like LiveNation are also a matter of economics. Corporations exist to make a profit for themselves. Musicians and fans are merely assets. (John Jeter’s question is germane.) Where there is a market for large live shows they simply respond to price elasticity to test what the audience is willing to pay. But the musicians have to step up to the plate and decide whether the LiveNation touring bit makes sense for them. If you are the kind of musician who wants to break guitars and jump into the audience, they provide an appropriate service. If you think this is a bit passe and you want a more intimate connection with your crowd then there are many other choices.

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