The mantra that, despite falling revenue from recordings, bands could always make money from live shows may ring a little less true thanks to Live Nation. The concert giant's repeated $10 and $15 ticket promotions were aimed at filling empty seats in a tough concert summer. But it also may lowering the value of all live concerts.
Will fans now resist paying more than $10 or $15 to see a live show; or is this what most concerts were really worth in the first place?
