Music Marketing

Fanscape’s CEO On The Value Of Online Fandom

image from jobs.searchenginejournal.com

Industry veteran Larry Weintraub's Fanscape has been a leading online music marketing agency since the earliest days of music and the internet 2.0.  The company has marked their 11th anniversary with a case study, "The Value Of Online Fandom".

A few highlights:

  • The #1 reason people buy or try something is because someone they trust told them to.
  • Before starting any maketing campaign first ask, "If I were the customer, why would I care?"
  • If you have a product or service,  the chance is that someone already loves it and is talking about it.  Find these people and empower them.
  • More

Bruce Houghton on 09/30/2009 in Music Marketing | Permalink | Comments (0)
Share on:
Top