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Exactly, it's so dissapointing that this LP thing is not portable. Lyrics should be embeded, as text, so that they appear on the screen with a tap when the song is playing. Add liner notes and credits, also in clean text format, inside photos and that's it. That's all it should have. Who want's a complicated to navigate menu that looks like a CD Rom from 1994? I really can't believe they didn't get it right this time. Too bad...

Sam K

I couldn't agree more with Rafaels comment.

This whole thing is just another form of denialism over the fact that the whole concept of albums has been made utterly redundant.

There is absolutely no feature of this that cannot be trumped in every way by a simple artists website. As I said when the info about this idea first leaked, we already have a ubiquitous and mature technology that does all of this and more, it's called Flash.

Dave Lopez

Ditto! It's sooo 1994. It reminds me of some of the webs first Shockwave apps. I hope that it becomes much more than what it is now, cuz if not I don't think it will sell more music.

Dave Lopez - Mixing and Mastering Specialist
Cr@zyEye Music Services
Marketing Music Online

Pete Rock

The introduction of the new iTunes LP package is a very interesting announcement in a very tumultuous time in the industry. I am a strong believer that adding value to music by way of videos, notes, and extra content has the power to slow and possibly stop the decline in the music business, but I think the iTunes LP is a half-baked attempt for a couple of reasons.

First, I think the added cost of the iTunes LP ($1-$4) on top of the $9.99 album will drive away all but the most devoted fans. It has been said that Apple's goal was “...to encourage people to buy more albums than tracks; not to make them pay more for albums that they might already be buying.” However, as a music consumer myself, the only situation I could see myself buying an iTunes LP is if one of my top 5 artists released an extraordinary album with a great concert video as a bonus. It looks as if the bonus videos currently included with iTunes LP's will lean more toward the candid backstage shots, which can be interesting for the die-hard fan, but not worth even close to $4 to the general public.

The second problem I have with the iTunes LP is that the pricing scheme seems to go against Apple's traditional model, which is responsible for much of their continued success over the past 5-10 years. When Apple introduces a new iPod, it always has more features, more storage, and a price equal to or less than the previous model. Apple's best quality as a company is that it consistently delivers more and more value to the consumer for less money. If iTunes LP's were priced the same as regular albums, I guarantee it would have a much more sizable impact on sales, and since the videos aren't exactly Spielberg quality, the cost to produce for the record label could be kept quite low.

Bottom line: If Apple thinks that this is going to revitalize the music industry and stop the shift toward singles, they will be sorely disappointed. I admire them them for trying to add value to the music buying experience, but the added cost to consumer almost defies the point for me.

dsi r4

Thanks for sharing nice review on iTunes LP features. I am really enjoying this article. It is useful to understand newer technology how to perform.

Eric Snowden

I did a pretty in depth write up on the iTunes LP format, from both a content and a development perspective. Check it out. http://www.ericpaulsnowden.com/blog/index.php/2009/09/dissecting-the-itunes-lp/

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