Online Video Views Climb. YouTube Dominates

comScore's Video Metrix reported that in the U.S. 161 million people watched more than 25 billion online videos viewed during August, an all time record.

Google sites surpassed 10 billion views, representing 40% of all videos viewed online. YouTube accounts for 99% percent of all views for Google. Microsoft sites ranked second with 547 million ( just 2.2%) followed by Viacom Digital with 539 million videos viewed (2.1%and Hulu had 488 million (1.9%).

Other notable findings included:

• 81.6 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 582 minutes of video, or 9.7 hours.
• 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
• 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
• The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
• The duration of the average online video was 3.7 minutes.

More stats:

     Property     Videos (000)     Share (%)    

Total Internet     25,366,195     100%
Google Sites     10,051,924     39.6%
Microsoft Sites     546,547     2.2%
Viacom Digital     539,471     2.1%
Hulu     488,255     1.9%
Fox Interactive Media     380,115     1.5%
Yahoo! Sites     355,226     1.4%
Turner Network     298,991     1.2%
CBS Interactive     168,993     0.7%
Disney Online     162,934     0.6%
AOL LLC     156,871     0%

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