Online Video Views Climb. YouTube Dominates
comScore's Video Metrix reported that in the U.S. 161
million people watched more than 25 billion online videos viewed during August, an all time record.
Google sites surpassed 10 billion views, representing 40% of all videos viewed online. YouTube accounts for 99%
percent of all views for Google. Microsoft sites ranked second with 547 million ( just 2.2%) followed by Viacom
Digital with 539 million videos viewed (2.1%and Hulu had 488
million (1.9%).
Other notable findings included:
- 81.6 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 582 minutes of video, or 9.7 hours.
- 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
- 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
- The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
More stats:
Property Videos (000) Share (%)
Google Sites 10,051,924 39.6%
Microsoft Sites 546,547 2.2%
Viacom Digital 539,471 2.1%
Hulu 488,255 1.9%
Fox Interactive Media 380,115 1.5%
Yahoo! Sites 355,226 1.4%
Turner Network 298,991 1.2%
CBS Interactive 168,993 0.7%
Disney Online 162,934 0.6%
AOL LLC 156,871 0%