RIAA Upgrades Teen Propaganda Campaign


If the travesty called the Grammy's weren't enough, here's another reason to stop paying your RIAA dues.

Probably because stupid videos and all previous forms of mind control aimed at the under-age set don't seem (surprise!) to be having an impact, the trade group has updated and upgraded it's Music Rules! curriculum and free tools for teachers. 

Take the money your not sending to the RIAA and actually use it to support a musician or two.

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  1. Daddy-o, one of those happening young girls is so cool that she has a portable CD player! How cool is that?
    This ad shows me the error of my ways: I’m going down to the record department at the corner drugstore to buy a copy of the new Pat Boone LP!
    – – – – – –

    Apparently, “True Music Fans” who have no money don’t listen to any music at all, according to this advertisement. I’ve been saying for some time: the RIAA message to kids is, “You’re better off if you listen to less music!”

  2. Oh please! They’ve stopped suing kids. They’re asking you to respect intellectual property rights. It might not be the hippest ad, but seriously, what is wrong with asking kids to obey the law and to not steal your stuff?
    Are the major label policies wrong? Are the publishers equally to blame? Have they both tried to stifle “fair use?” Should copyright law be changed to be more public friendly and to adopt to the new realities? Hell, yeah!
    But, the law being what it is, and with easy, inexpensive legal alternatives to free downloading becoming more and more available, just what is the problem with this approach?
    I never thought I’d be the guy to say it, ever, but – at least on this one – “Hey! Give these guys a break!”

  3. I’m with @Rob – give em a break. Kids don’t actually understand as well as you’d think how p2p downloading constitutes theft of intellectual property.
    Someone needs to explain it to them. Nothing wrong with information. Even if kind of square in its presentation.

  4. If the case was legit they wouldn’t have to hide it behind spyware, identity theft and the like. Legality is one thing, but is it wrong? The laws can and should change accordingly. What is illegal today is healthy tomorrow (i.e. cigarette and marijuana laws). This looks like a lazy and complacent bunch trying desperately to keep a status quo which no longer exists and a slipping legal precedent. This ad campaign will likely go the way of D.A.R.E. and encourage kids to experiment with file sharing, if they haven’t already.

  5. I am commenting on something not worth commenting on. We all understand that this won’t change behavior. I still think a point of entry IP tax is the short term solution. Not trying to be Gerd Leonard here but we all pay for infrastructure in other ways i.e. electricity, water, gas, cell phones etc. Why should the internet be any different. There will always be disproportion and inequity in use but if the industry ever wants to get paid…

  6. I just had to add that the internet helped create devaluation of music simply by flooding the supply side of the chain. Music has little or no value to kids because there is sooooo much of it available for seemingly infinite sources. When I stood in line for a New Order CD on a Tuesday in the ’80’s, part of my agenda was simply to have the music before my friends had it aside from being a fan. If a label or musician/artist wants to get paid, then create something good. Good music is scarce.

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