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Sam K

I have never, ever understood why anyone would pay $5 for a cruddy, bleep-n-bloop rendition of a short excerpt from a song that cost maybe $2 in it's it's full CD quality version (assuming 10 tracks on a $20 CD).

This whole market has always seemed to me to be an excellant example of the saying that "a fool and his money are soon parted".

Brenda Walker

Purchasing a ringtone was a simple way for people to express their individual "sonic identity." The transaction had a very low barrier of entry in terms of technology. Anyone could do it. Though it was destined to fade, it's rise during the post-Napster era is certainly instructive.


I agree that I don't see why someone would spend money on a ringtone when you can create one yourself rather easily.

I never really thought this was a long-term market. Time will tell.


Musical ringtones are for people too stupid to know how annoying they are to everyone else -- especially when the ringer volume is on "11". Glad to see them dieing off.

Suzanne Lainson

The ringtone market was never sustainable because people weren't going to buy very many of them. They'd spend more than the going price for a song because they only planned to do it occasionally.

The exact reverse psychology happened when they wanted to fill up their iPods. They wanted thousands of songs, so even $1 per song was too much to pay. They looked for ways to acquire songs for free or minimal cost.

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