In what may be a record for free digital downloads, Mojo Nixon has given away more than 1 million tracks since Oct 6th via Amazon MP3. To put the 1,000,000 number in perspective, during a typical week 35,000 Mojo Nixon tracks are traded via P2P and a top tier artist is lucky if they sell 150-200,000 paid downloads of a hit single in a week, Eric Garland of net tracker Big Champagne told the Wall Street Journal.
Mojo had no idea this promotion would be so succesful. "The doomed the damned and the demented need a little help in these tough times," Nixon told Hypebot before the launch. But fans better hurry; the free promotion ends October 28th. "I'm crazy, not stupid," he declared.
Why was this free promotion so successful?
- The power of Amazon. If Mojo had just done this on his own site, the numbers would be much, much lower.
- Mojo Nixon has always attracted press and this stunt was no exception.
- He hosts 3 shows on Sirius XM and has not been shy about using that platform to promote the free downloads.
- 1 million represents total tracks of all of his releases including a new album
