A few days ago on his blog, Seth Godin wrote:
For the musicians who read Hypebot, and those if us who care about them, I would only add "Listened To". Judge your online actions and reactions and you'll know if you are on the right path.
"Notice me"If the new web has a mantra, that's it.
So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you. People say and do things that don't benefit them, just because they're hooked on attention.
Attention is fine, as long as you have a goal that is reached in exchange for all this effort.
Far better than being noticed:
- Engaged with
- Purchased from
- Teaching us