As Spotify Stalls, MOG May Have U.S. All To Itself
Word came yesterday that Spotify had to delay its promised before the end of the year U.S. launch. Behind the delay is Spotify's inability of license music at a price that they can afford given their freemium (free basic and paid premium) model. Just as the labels have discovered that Spotify and music streaming appears to be the biggest deterrent ever to illegal downloading, they appear determined to extract as much revenue as possible.
Suddenly MOG's All Access service, which had been declared dead before arrival because they are charging $5 a month, looks viable …even promising. MOG's All Access unlimited music streaming service is scheduled to launch at the end of this month in the U.S.
The big hurdle for MOG is no longer, "Can it compete with Spotify?"; but rather, "Does it deliver a strong user experience?". Spotify is instantly easy to use and feels a bit like iTunes; and a teaser video released yesterday by MOG looks very promising. Search, creating playlists, and sharing all appear fast and simple. Now MOG's biggest worry is how quickly Kazaa and Skype founders new project Rdio leaves private beta.
Watch video of MOG's All Access:
Maybe I’m missing something, but are you stating that since Spotify will not be available in the US soon, there are no other subscription-based music services? We need to wait for MOG or Rdio?
How is this fundamentally different from Rhapsody or the current Napster service? You pay a monthly fee and have access to streamed music from a large catalog.
Fair comment, but Rhapsody and most of the others charge $14.-95 to $10 a month. MOG starts at $5.
PS: I think that $5 is a far more attractive point of entry for most fans.
that is definitely more attractive and inline with what consumers would deem as “reasonable”
I had a chance to meet Mr. Hyman at the Bandwidth Music & Tech Conference this past August…really smart guy who knows the space well.
I wish him the best
(I still wanna get my hands on spotify though lol)
– Danny
Napster has a $5/month plan that includes 5 DRM free MP3s/month plus all-you-can-eat streaming. Now only if they had an iPhone app… ah mobile streaming royalties.