Topspin’s Ian Rogers Makes Good On Promise To Share His Experiences As A Manager
I wrote last week about Topspin honcho Ian Rogers becoming a manager and his promise to blog about his experiences marketing Get Busy Committee. As Ian put it, "Being the CEO of Topspin and not having experience managing a band is like running Flickr and not taking photos".
Ian makes good on his promise to chronicle his efforts with a post on his blog:
"While getting the album to iTunes is the main thrust for a lot of
artists, it’s only part of the story (and a very small part so far) for
us. We’ve been preparing for this release for months, started selling the album in six different packages two weeks ago, are selling the album for $1 on MySpace all weekend, and much more..At Topspin we generally talk about three stages of development:
- Creating awareness
- Making connections
- Monetizing
We sometimes hear artists complain: “Dammit! I’m not selling
anything!” Usually it’s a result of skipping straight to #3 above and
not concentrating enough on #1 and #2. Consumers have an unlimited
number of places to spend their time and money today. How are you
getting in front of them? It is not a build-it-and-they-will-come world…"
Much more @ Fistfulayen. There's some great stuff there. Read and learn.
What?… More stunning insights from Rogers,no wonder he teamed up with Rocket Science they are all FOS.
I’m glad he posted it and I welcome more along these lines, both from him and others who want to share the nuts-and-bolts of what they are doing.
A lot of people (some of whom have no experience in the music business) give some superficial suggestions of what we should all be doing to save the music business. But relatively few are taking us through the process, step-by-step, to let us know what is working and not working for them.
this is a phenomenal article! I really like how transparent he is…everyone who is in this space should read this & pass it along.
– Danny
What do you offer, though? That’s what I don’t get about the (abundant) Ian haters — none of you have shit to say, aside from bitching. It’s perfectly valid that you don’t like him, but that doesn’t actually mean anything.
What baffles me is how none of you are putting ANYTHING on the table…just bitching about what’s on another man’s plate.
Haters get mad & go out of their way to speak on certain people because they feel like it should be them in that position…classic haterism lol
Or…the person they hate slept with their wife
Great article, very long on very specific details which I love. The article could easily form the backbone of an online marketing campaign for a DIY artist.
^my thoughts exactly Sam. These are quintessential “best practices”