I wrote last week about Topspin honcho Ian Rogers becoming a manager and his promise to blog about his experiences marketing Get Busy Committee. As Ian put it, "Being the CEO of Topspin and not having experience managing a band is like running Flickr and not taking photos".
Ian makes good on his promise to chronicle his efforts with a post on his blog:
"While getting the album to iTunes is the main thrust for a lot of artists, it’s only part of the story (and a very small part so far) for us. We’ve been preparing for this release for months, started selling the album in six different packages two weeks ago, are selling the album for $1 on MySpace all weekend, and much more..
At Topspin we generally talk about three stages of development:
- Creating awareness
- Making connections
- Monetizing
We sometimes hear artists complain: “Dammit! I’m not selling anything!” Usually it’s a result of skipping straight to #3 above and not concentrating enough on #1 and #2. Consumers have an unlimited number of places to spend their time and money today. How are you getting in front of them? It is not a build-it-and-they-will-come world..."
Much more @ Fistfulayen. There's some great stuff there. Read and learn.
