Just a week ago the Xbox Live announced they were integrating Zune, Twitter, Facebook and Last.fm into its gaming platform. One million fans responded by creating custom radio stations on Last.fm. That's a million new users for Last.fm, and as Mashable points out it's almost 300 new users a minute during last week; which is according to Last.fm, is the biggest growth spurt they’ve had since launching 2002.
This success certainly offers a boost to Last.fm, as well as, to XBox Live's efforts to extend itself beyond gaming. But just as importantly, its a strong statement that fans want to hear the music they want, when they want delivered on the device of their choice. Mr. Record Exec, are you listening.?