Sony is taking a page from the Apple playbook and will open an online store for music, film, books and other digital content next year. Years after iTunes launched and went on to dominate more than 70% of the global digital music market, the electronics and entertainment conglomerate has decided to enter the game. Dubbed temporarily the Sony Online Service, the store is part of a wider plan to return the ailing giant to profitability. "Sony has been too focused on hardware," says Tokai Tokyo Research Center analyst Osamu Hirose. "It has to focus on networked products [and] delivering digital entertainment to consumers."