Social Media

Video Viewing On Social Networks Doubles

Is Facebook The Next You Tube?

image from blog.nielsen.com

Facebook was the dominate force once again, as the time spent viewing video on social networking sites increased 98% over the last year from 503.8M minutes to 999.4M minutes. According to Nielsen, the number of online video streams viewed on social networks and blogs jumped 45% during the same period.

During the last year, Facebook’s online video audience has experienced tremendous growth with total time spent viewing videos increasing 1,840% from 34.9M minutes in October '08 to 677M in October '09. The number of unique viewers increased 548% and total streams grew 987% during the year.

“Facebook’s rapid growth in online video during the last year illustrates the site’s evolution from simply a communications focused tool to a media portal,” remarked Gibs. “Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online.”

image from blog.nielsen.com

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