ars technica: "…for the moment, there's nothing about the purchase that seems to provide the company with any key technologies it was missing in terms of diving into markets. Until another company demonstrates that there's money to be made (or iPods to be sold) through streaming, there's no reason to think that a move of this sort is immanent.
Billboard:Glen Peoples writes, "With its acquisition of online music start-up Lala, Apple appears to have bet on a digital music strategy that places ownership – no matter how ephemeral – over subscription. And more than competing services, Lala best fits into Apple's desire for well-designed applications that complement other Apple products. The iPod wouldn't be the same without iTunes, and the iPhone should be better with Lala".
CNET: Greg Sandoval writes, "If things keep going this way, pretty soon there won't be any digital music space to cover."
WIRED: "Lala fills a big hole in Apple’s digital music strategy and could bring streaming down music from the cloud into iTunes-ready devices everywhere," writes Eliot Van Buskirk.
HYPEBOT:Ian Rogers Is Excited Apple Bought Lala, But I'm Not. "With its purchase of Lala, Apple has just taken one of the more innovative companies in music tech and put it and its bright creators behind its iron curtain."