Digital Music

eMusic Considers Sale, Shift In Strategy

image from www.libraryjournal.comApparently the recent shifts in ownership at imeem, iLike and particularly Lala have the executives that run eMusic thinking about selling the company or at least making some shifts in their strategy.

"They started out looking for financing, but after Apple bought LaLa, they began thinking that some of that pixie dust would sprinkle onto them," one source familiar with eMusic told the New York Post. And eMusic CEO Danny Stein did not disagree. "We're opportunistic stewards of capital," he said in an interview. "If an offer was made that created value for our shareholders, we'd listen to it."

But while eMusic's venture capital backers would undoubtedly respond well to a profitable payout, eMusic is not struggling or desperate to sell.  Subscriber growth had been flat, but the recent addition of Sony to the catalog has reportedly led more positive numbers. 

One option that eMusic is said to be considering is the addition of a music streaming following the lead of other companies including iTunes looking to follow the shift of music to the cloud.  But what twist eMusic might put on its own streaming model that would attract new users remains unclear.

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  1. eMusic has been on the block longer than my son’s been around (and he’s in 8th grade).
    Does this mean that deal bringing in all that Sony back catalog that outraged all the dedicated eMusic users flopped?

  2. eMusic is a great company. The thing is, they are stuck in the music retail business for years. Obviously, they have to be more innovative from a technology standpoint. If they really want to generate excitement (and revenues) once again, they should get into music placeshifting right away.

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