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Grassroots Facebook Campaign Nets Rage Against The Machine A UK #1

image from Fueled by a grassroots Facebook campaign and a great song that stuck a chord with fans, Rage Against The Machine is topping the UK singles charts this Christmas.  "Killing In The Name" sold an impressive 500,000 plus last week, all of them digital downloads.

Motivating the Facebook campaign by the unaffiliated husband and wife team of Jon and Tracy Morter, was a desire to take back the charts from the manufactured pop of X Factor producer Simon Crowell and others that normally dominate the holidays. In fact, one of Crowell's creations, Joe McElderry, came in #2,  50,000 short of Rage. 

Praising the fans that made the victory possible, Rage Against The Machine lead singer Zach De La Rocha said:

"We're very, very ecstatic and excited about the song reaching the
number one spot and I just want to say we want to thank everyone for
participating in this incredible, organic grassroots campaign."

more about the spontaneous action taken by young people in the UK to
topple this very sterile pop monopoly," he continued. "When young people decide to take
action they can make what's seemingly impossible possible."

The band will play a free gig for their supporters next year.

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  1. Sony Music are laughing all the way to the bank – Joe McElderry’s effort and Rage Against the Machine’s “Killing in the Name Of” are both part of their empire. I wonder if we’ll see some ‘astroturf’ campaigns along these lines in the future backed by major label PR / Marketing.
    Oh, and it’s Simon Cowell, not Crowell, though that has a ring to it (Simon Crowella de-Ville)

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