How Not To Sell More Music: Interscope & Best Buy Give Away Something That Was Already Free

Best Buy is offering a free bonus with every purchase of a $9.99 – $13.99 album from an Interscope label act like Black Eyed Peas, 50 Cent, Timbaland and others. The only problem is that what their offering in exchange for the purchase – a download of Twitter utility Tweetdeck – is already essentially available for free. image from cache0.techcrunch.com

To be fair to Interescope, according to TechCrunch, this is a special custom version of Tweetdeck that comes preloaded with the Twitter feeds of a bunch of Interscope acts that you may or may not care about hearing from. If you want to save the $9.99 and up and spare yourself the pointless tweets, you can download a free no strings attached version of Tweetdeck here or the free Tweetdeck iPhone app here.

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  1. rap beats man here… It is interesting that labels try to give something that is really not worth much to get more fans interested in buying the music… in my book the music is not connecting strong enough if they are not at least buying this in itunes. A real fan will always want the latest immediately.. they dont wait for a free anything thats not even related to the music or band.
    Its also interesting how this seems to be a practice use mostly for rap music or hip hop artists. Labels show develop great artists and songwriters1

  2. Well you know IF these major label idiots keep at it that square wheel will eventually roll downhill!

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