UPDATE 2:
MOG.com is live. Read my "first look" here.
MOG's All Access premium music service goes live in the U.S. today (12/2) at 7 AM PST. MOG promises a deep on-demand library for $5 a month with a free trial offered at launch. All four major label groups have signed on.
Watch a MOG intro video:
All Access builds on the Mog.com network of music blogs and its 10 million monthly visitors. CEO David Hyman has worked at Gracenote, SonicNet, Addicted to Noise and MTV; and Rick Rubin sits on the board. But experienced execs do not guarantee success and paid subscription music has failed to gain traction with consumers before.
MOG's $5 price is a major selling point, but struggling Napster matches MOG's price with a 3 month commitment and adds in free mp3's. What could set MOG apart is its interface; and a sneak preview shows a design that borrows heavily from iTunes and Spoitfy with strong playlist and music discovery features.
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