Marketing guru Seth Godin published this list on his blog this week. He wrote it for marketers and brands, but he could be talking to any artist or music entrepreneur as well.
- Who are you trying to please?
- What are you promising?
- How much money are you trying to make?
- How much freedom are you willing to trade for opportunity?
- What are you trying to change?
- What do you want people to say about you?
- Which people?
- Do we care about you?
(and after each answer, ask 'why?')
