Shore Fire Media Restructures, 3 Let Go

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(UPDATED) In response to my inquiry asking if the restructuring included layoffs, I received this statement on Friday morning. "The integration of our online and pr teams caused us to eliminate 3 positions from the existing staff that had become redundant;  we’re already searching for new hires for early 2010 who will more fully complement the new integrated pr/online structure, and I expect the staff size to stay constant at around 20-22 full time as it has been for past couple of years. "

Music-centered pr and marketing firm Shore Fire Media today announced changes designed to integrate its digital, new media and traditional media efforts. As part of the restructuring, Shore Fire has promoted Mark Satlof to SVP, Matt Hanks to VP and Nick Loss-Eaton to Director. The company also named Nick Baily to the newly created position of Director, Business Development and Digital Strategy.

In his new role, Baily will be responsible for developing and directing the firm's digital strategy and managing the Shore Fire Media brand across all channels. He will also be responsible for identifying new business opportunities and new business products that enhance Shore Fire's vision and strategy. Additionally, the company announced that Nancie S. Martin will move from the online marketing area to a role as Director of Special Projects for the company.

Satlof, Hanks, Loss-Eaton and Baily have been responsible for creating
successful corporate and artist campaigns for clients as various as
Hennessy, TuneCore, Norah Jones, Robert Plant and Alison Krauss, The
Swell Season and Neko Case.

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