Social Media

User Growth Slows Across Major Social Networks

MySpace may be experiencing the greatest decline, but unique user visits are flat or declining slightly across most major social networks. Twitter, Facebook and MySpace are each aggressively rolling out new features, but none have yet had a major impact on traffic.

Don't extrapolate from this data that social networking is dying. Rather,it may have just reached a user saturation point where any further growth comes more slowly and at the expense of a competitor. For now, however, mass social networking is a still three headed monster and all three mouths need to be fed.

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  1. If you compare “visits” rather than “unique visitors” on Compete, then you’ll see that Facebook is rocking a solid upward trend. In other words, on Facebook user growth may be leveling a bit, but user usage is growing steadily. You may be interested in a visualization for music websites:

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