VEVO Update & Why The Rocky Start May Not Matter
Things are improving at new music video site VEVO, though some timeouts continue. The company reportedly added 25 servers overnight and is working to improve the user exper
But in the long run, the people running VEVO may not really care that fans are less than excited by the site's delivery. This time, it's not the suits at the major labels trying to control fans. VEVO, it turns out, was always intended to be a business-to business vehicle much more than a fan destination.
Vevo wants to serve as the exclusive online clearinghouse and distributor for "official" record label videos. They'll also handle ad sales and licensing and Google will provide hosting and streaming. So if a site wants to post a video from Vevo's catalog, Vevo is the only source. And what about all those creative mashups and viral sensations based on hit songs? VEVO wants to control and monetize those too.
Come to think of it, the suits are at it again…