Conventions & Awards

Help Me Nail My MidemNet Presentation

image from www.midem.comTerry McBride, Ted Cohen and I have each been asked by MidemNet to each share our vision of  new revenue streams for the music industry at their international gathering later this month in Cannes. In fact, the theme of the entire conference is “From Content to Context – Monetizing the New Music Experience”.

I've decided to use my 5 minutes to present a rapid fire tour of the myriad of ways that artists and labels are monetizing not just the music itself, but the entire artist/fan relationship. To nail it, I need your help.

In the comments section below, please share your favorite examples of music monetization – fun and wacky ones included. Where possible please include links to stories and images.  Thanks in advance for your help, and I promise to share the results sometime after the convention.

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  1. has a great article detailing Radiohead’s controversial online release of In Rainbows and the frustrations of the online music monetization model here.
    I think it’s become fairly obvious that online distribution and sales are the way of the (near) future. It will be interesting to see what innovations will arise next.

  2. I second Erin’s approach. One of my favorite musicians happens to be great (and have a supportive team that is also great) at marketing and engaging fans, too.

  3. Jay Frank’s book FutureHit.DNA delivers a roadmap to the digital landscape outlining 15 songwriting tips for artists, writers, and producers from both the music listener and music industry perspective, resulting in advantages in those songs becoming hits.
    In the digital world where on any given week 15,000 new songs can be released through legal digital channels, this insight will give it’s readers a leg up over the competition in the cluttered musical landscape.
    For example, in the digital world all songs start at zero seconds. Most listeners will hit the skip button in the first 7 seconds if the song doesn’t grab them. Did you know that songs must play for a minimum of sixty seconds to count as a play and generate royalty money?
    He also explains why that background music song you wrote may not work on-air but it works online.
    It will make you think differently about how songs should be structured, which songs should be pushed at digital radio, and why certain songs stick in your head easier than others.
    Remember, a higher chart position equates to higher royalties and more people hearing your music.

  4. We’ve just launched our beta but we have a new approach in “Monetizing the New Music Experience”.
    We built a Facebook application called Meetsound that allows DJs, pros or amateurs, to share their musical taste and quality selections with their social network.
    People can follow their favorite DJs, stream tracks and buy downloads from the playlists.
    Then we provide a back office to labels with user statistics to help them find relevant DJs and send them free Mp3 promos directly into their Meetsound facebook app for them to promote online and offline and create the buzz.
    For labels, Meetsound is the first tool allowing them to use the power of international DJs to promote and sell their music within Facebook.
    For music fans, they can for the first time easily get the music selected by their favorite DJs in Mp3/Wav and get free downloads when they promote music and get sufficient followers listening to their recommandations.
    You can check the app here :

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