Those that serve the fan will thrive.
Those that do not will whither.
Simplistic? Perhaps. Essential? Absolutely.
I made this prediction on the MidemNet blog and write a bit more about it there. Service to the fan will help us guide our Skyline Music agency clients in 2010 and be part of determining what gets coverage on Hypebot and what to leave for other media to write about. Direct and indirect service to the fan is also how I'll judge the new companies and concepts that I'll be learning about later this month at MidemNet and MIDEM and discuss at MIDEM+.
