Blink 182's Tom DeLonge says that with the self-release of the new album by his side project Angels & Airwaves, he can redefine the music business. His plan is to:
- Release the new album free online.
- Use corporate sponsorships with Live Nation and Hurley to get 20 million downloads.
- Watch the fans flock to Modlife, where they'll all sign up for $6.95 monthly memberships
“If only 5% of that 20 million came back and interacted with the Modlife platform that powers our Web site, the revenue would far exceed anything we'd make from a major label, in any way, shape or form,” Delonge told Billboard. “We're redefining the music business. And I honestly think we're going to be 10 times bigger because of it."
While DeLonge may be redefining his own business, can this be a cure for the music industry as a whole? For most artists and labels, the struggle is getting the attention of enough fans so that monetizing 5% of them yields significant revenue.
And do 20 million people still care about Blink 182 much less Angles & Airwaves?
Watch the official teaser: