Fan Management Lessons From The Grateful Dead - hypebot

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Daniel "Danny Dee" Aguayo

John Perry Barlow is a pioneer, "dead heads" are die hard.

Kori B.

'Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big' is an amazing book that goes further into the Dead's marketing 'plan'.

brentalicious

In addition to the marketing... they were pushing a product that fans were emotionally tied to. So many dead heads lovingly remember their experiences at live shows. They're etched in their minds as critical life events. For these fans, the music was that moving. So was the community that surrounded it. When you tie together a great product that people love and make it prolific, and then market it well, you're building a recipe for success. Had they produced bad music, the marketing wouldn't have worked an no one would have wanted to record it in the first place.

I say this realizing many may not like the Greatful dead. Still, it's hard to argue against their musicianship. They could play their instruments.

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