"Social tools and media are of course already inherently connected and inherently cloud based, whether it be Facebook, Twitter or MySpace. When woven into the fabric of a digital music offering they bring that experience to life. In a connected music experience that exists across multiple devices and multiple platforms, social connectivity is more important than ever. Social connectivity turns a bored 10 minutes waiting for a train into a connected a fun engaged interaction with a friend, sharing playlists on MySpace. It transforms looking for something new to listen to on your iPhone into a social discovery journey."
- Mark Mulligan of Forrester Research
