Former Sony head Donny Ienner's startup today launched its IMHO Player in alpha on Melodeo's nuTsie.com and OurStage.com. The player lets users communicate with friends, make recommendations, share experiences and purchase merchandise. Depending on a fan's preference, content can be paid for or supported by advertisers.
During its initial launch targeting Facebook users, IMHO will conduct scalability tests with music, video, game and radio content before launching a full open Beta test in the Spring.
The Orchard is providing all of the music downloads. (Recent rumors point to The Orchard's sister company eMusic also getting more involved with IHMO) ReaNetworks is adding casual gaming and nuTsie is powering online radio to the player. 1,600 films to IMHO from Sony Pictures, Warner Bros, Lions Gate Entertainment, Paramount Pictures and many others through a distribution partnership with Film Fresh will be added when IHMO moves to Beta.
Watch a preview here.