How To Use Twitter To Promote An Album Or Tour
3 Rules & 2 Tools For Twitter Success
There's no denying that Twitter use is exploding (even @hypebot has 6400+ fans) or that it should be a part of an viral music marketing campaign. But beyond tweeting what you had for lunch to your 37 uber-fans, how do you build a following on Twitter and best use the 140 character social network to spread the word about a new album? Here are three rules for Twitter success:
2) Ask for help. There is no harm in asking people ( aka fans) that already like you to tell others.
3) Offer something of value. New tour dates are fine. "Isn't it sunny?" probably is not. Even better? Give away a track and ask your fans to retweet it.
Two tools enable artists to spread a free track via Twitter. Each has a slightly different approach, and both are worth exploring.
Tweet For A Track is a free utility described in the chart above. FanPush charges a little after the first 10 downloads. ($5 for 50, $20 for 250), but offers a bit more including stats as described in this intro video: