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Bruce Houghton on 04/30/2010 in Major Labels | Permalink
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Lala is shutting down
The Lala service will be shut down on May 31st, 2010.
Unfortunately, we are no longer accepting new users.
That was the simple message posted on the lala.com home page last night. Does this mean iTune's in the cloud is nearing launch? And what does it mean for Google music search results that point to lala? Apple, as usual isn't talking. But, stay tuned...
Bruce Houghton on 04/30/2010 in Streaming & Cloud | Permalink
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MusikPitch is free to songwriters, charging the buyers a small fee plus 10% of the prize. They also help streamline the licensing process with free contracts. Potential MusicPitch custom song clients include film, TV, video games, corporate jingles, as well as, personal songs for reunions, parties, weddings, etc.
Watch a video overview:
Continue reading "MusikPitch Launches Online Marketplace For Songs" »
Bruce Houghton on 04/30/2010 in D.I.Y. | Permalink
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Bruce Houghton on 04/30/2010 in Indie Labels | Permalink
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Bruce Houghton on 04/30/2010 in Ad Supported | Permalink
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Perhaps parental discretion is warranted. Perhaps not. The video is disturbing and contains violence and nudity, but it also deserves to be seen.
Bruce Houghton on 04/30/2010 in Ad Supported , Video | Permalink
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Bruce Houghton on 04/30/2010 in More News | Permalink
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(UPDATED) Exit Through The Gift Shop Door was the name of a band started by 41 year old Simon Duncan in London just 18 months ago. "It was a kind of midlife crisis, but we are still going, with a different line-up, and it has become a bit more serious," according to Duncan.
The band's path to success took a twist, however, when famous UK graffiti artist Banksy randomly chose the band's name as the title of his first ever movie project. Exit Through The Gift Shop Door, the film - also dubbed "The world's first Street Art disaster movie" - debuted at Sundance and will be screened in select U.S. Cinemas this week and next.
More & The Film's Trailer:
Continue reading "UK Band Gets $300,000 To Change Their Name" »
Bruce Houghton on 04/29/2010 in D.I.Y. | Permalink
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This guest post comes from Ben Coe who is an artist coach and co-founder of music management and marketing firm The Artist Farm. His work there is designed to help artists of all types and levels succeed in clarifying and achieving their goals.
The most effective marketing comes from word of mouth: and as you may also know, it is easier to retain a customer than it is to get a new customer. Put those two ideas together and you see that it is more cost effective and efficient to keep your current customers happy so that their word of mouth will help you to gain new customers. On top of this, mix in the benefits of the internet where word of mouth is archived and global and you can see how it is a powerful tool for marketing.
What I’d like to propose is a new form of marketing that I call “Stoking.” Stoking puts all three of these elements together and combines the idea of “gifting” as well. (Gifting is the practice of giving away something of value when you expect nothing in return. The act of the gift and the pleasure it creates is the value).
Bruce Houghton on 04/29/2010 in D.I.Y. | Permalink
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Online music storage locker MP3Tunes has increased the capacity of its free cloud based service from 2G to 10G. That should be enough capacity to store 2000 songs for play on almost any connected device.
"The goal is to store every internet user's music collection in the cloud and make it available everywhere they want to listen," according to the company's blog. "This will require a massive expansion of our system but we're ready to make the jump from hundreds of thousands of users to tens of millions." Invites are available here. 50G Premium accounts are also available for $39.95 per year.
Bruce Houghton on 04/29/2010 | Permalink
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Flat fee digital distributor TuneCore has partnered with MySpace Music to offer discounted music distribution services to all the major download outlets.
In addition, MySpace Music will provide participating artists a MyAds credit to market and promote on MySpace along with the additional marketing, sales data and other services of TuneCore. In the coming months, MySpace artists will also be able to log into TuneCore using their MySpace ID to provide a more seamless experience.
Bruce Houghton on 04/29/2010 in D.I.Y., Social Media | Permalink
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Bruce Houghton on 04/29/2010 in More News | Permalink
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Continue reading "Record Store Day Declared Big Sales Success" »
Bruce Houghton on 04/28/2010 in Retail | Permalink
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Watch the video:
Continue reading "This Ad Captures The Perils Of Indie Music Snobbery" »
Bruce Houghton on 04/28/2010 in Indie Labels, Video | Permalink
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What Income Is Being Paid To Artists & Labels?
UK music streaming service we7 has it's first month where on demand music was paid for in full by advertising. That may make we7 the first company to demonstrate that a music on-demand ad-funded model can be profitable and still return measurable payments to rights holders.
1 million plays on we7 generates payments to the music industry of between £2,000 to £4,000 ($3100 - $6200 US), according to the company. Without mentioning Spotify by name, we7 claimed that their payouts "dwarf previously reported competitive models, especially revenue share models which shift the risk to the artists and songwriters".
The list of failed companies in the ad supported space is long and likely still growing. iMeem, SpiralFrog, iLike, Lala and Ruckus are a partial list of the companies that have tried to make ad supported music profitable and either gone out of business or been sold, often at fire sale prices.
The difference may be in we7's model of controlled growth, but record labels giving reasonable terms and time to experiment have also helped to make it work.
Continue reading "We7 Claims A Profitable Month. Is This A Breakthrough For Ad Supported Music?" »
Bruce Houghton on 04/28/2010 in Ad Supported | Permalink
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"140 characters...
a mathematical equation without an established value."
(UPDATED) Singer/songwriter John Mayer has amassed 3.2 million twitter followers, but at the recent ASCAP Expo, he told the crowd, “I think it’s pretty much done… Twitter as a form of communication, I think it’s over to be honest with you.” Now on his blog Mayer clarified his dislike for Twitter:
"...the days of "Twitter: The Breakthrough" have passed; The Twitter-bred syntax isn't really doing it for me anymore."
"Finding out in 140 characters what a stranger has to say about you is like a mathematical equation without an established value of 'x'. Who are you, stranger? What do you stand for?..."
"Tumbler... the future of social networking"
"This is where Tumblr comes in. It's the future of social networking if your image of the future features intelligent discourse. I love reading other Tumblr users replies, because they're thoughtful by virtue of the fact that if they're not, they'll bring the intellectual property value of their own blog down, and that's a commodity on Tumblr."
Bruce Houghton on 04/28/2010 in Social Media | Permalink
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iPhone music apps are hotter than hot. Not just because of the big numbers they can deliver, but also because iPhone users are early adopters that help spread the word. But a new Ad Mob survey should remind music marketers not to forget Google Android users when planning their development schedule.
According to the study, U.S. Android traffic increased to 46% of overall smartphone OS web traffic compared to 39% for the iPhone operating system. Worldwide, iPhone held the top spot with 46% vs. 25% for Android. AdMob measures mobile ad impressions, which they use as a measure of overall traffic.
Bruce Houghton on 04/28/2010 in Apps & Mobile | Permalink
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Twitter has begun acting on label and rights holder requests based on the Digital Millennium Copyright Act to take down allegedly offending material. It's not the first report like this, but last week blogger JP got this notice from Twitter after posting about a recent leak of The Nationals new album complete with links and tweeted about it:
jp917, Apr 22 03:10 pm (PDT):
Hello,
The following material has been removed from your account in response to a DMCA take-down notice:
Tweet: http://twitter.com/jp917/statuses/12499491144 – New Post: Leaked: The National – High Violet http://jpsblog.net/2010/04/20/leaked-the-national-high-violet/
Asked to respond, Twitter said in statement:
Continue reading "Twitter Complies With DMCA Takedown Requests" »
Bruce Houghton on 04/28/2010 in Social Media | Permalink
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Bruce Houghton on 04/28/2010 in More News | Permalink
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The concept of trading gigs with another band - say in another city - is nothing new. But what about trading fans? Headliner.fm encourages artists to promote their peers on Facebook, MySpace and Twitter in exchange for return promo to their fan networks. Headliner.fm's platform is designed to keep the trades targeted and even; so the artist is assured of getting as good as their giving.
There are certainly other successful examples of "if you like X, you'll probably like Y" music marketing. Look at what Fall Out Boy has done with it's Ning powered Friends Or Enemies site and community. Of course, like a band that blasts out too much unwanted info, overuse of Headliner.fm has the potential to cause fan burnout. But used wisely, it seems like another worthy tool in the artist marketing toolbox.
Watch a Headliner.fm intro video:
Continue reading "Trade Your Fans On Headliner.fm For New Ones" »
Bruce Houghton on 04/27/2010 | Permalink
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The statistical highlights courtesy of BPI:
Bruce Houghton on 04/27/2010 | Permalink
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Details & A Video Introduction
(UPDATED) After six months of development, Spotify has released a major upgrade that allows users to import tracks from their download library into the Spotify player along with a new Spotify Social feature that encourages music
discovery. Users can friend each other to share tracks
and there is full Facebook integration, all within the Spotify player. The result is a more unified music experience which for Spotify means additional opportunities to deliver ads.
A recently introduced iPhone app allows playlist downloads for offline listening. Now paid Spotify users can enjoy cloud-based music streaming, digital downloads, playlists, wireless sync and offline listening - all in a single player that looks and feels a lot like iTunes.
The gain for labels, says Spotify, is that greater engagement leads to more music sales. But that has yet to be proven, which U.S. users even more frustrated; as the record labels blocking their way wait for proof that Spotify can someday deliver significant payouts.
Video Of The New Spotify:
Bruce Houghton on 04/27/2010 in Streaming & Cloud | Permalink
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Digital royalties collection group SoundExchange is offering a free webinar open to the first the 1,000 musicians to register today at 2:00pm EST. Participants will learn about SoundExchange, maximizing digital performance royalties , the process of getting their money, and activities in Congress that will affect their career. Daryl P. Friedman, VP, Advocacy & Government Relations, The Recording Academy, will join to discuss others issues facing musicians.
SoundExchange is also continuing its efforts to distribute money collected from digital and satellite music providers to artists. They'd been criticized for not delivering money to artists who could have been easily found with a Google search. But, at least since this campaign, the roadblock has often proven to be the artists themselves rather than SoundExchange. Unaware or perhaps suspicious of who SoundExchange is, some artists have still failed to take the simple steps needed to receive money due them.
The latest chapter in Sound Exchange's ongoing effort to educate artists
is this list of The Top Ten Reasons Artists Don’t Register with
SoundExchange (And 10 Reasons They Should):
Continue reading "Free SoundExchange Artist Webinar Today & 10 Reasons Artists Don't Register" »
Bruce Houghton on 04/27/2010 | Permalink
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Bruce Houghton on 04/27/2010 in More News | Permalink
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UMG & Mozes Expand Latin Fan Outreach
Direct to fan marketing and sales has been the indie d.i.y. mantra for months, and now even the major labels are getting into the game. With an increasingly fractured media landscape and a decreasing retail marketplace, what choice do they have?
Recent surveys have shown that mobile interactivity trumps the internet for many Hispanic consumers and Universal Music Group upped its d-to-f game for Spanish speakers today with a deal to utilize the Mozes Connect mobile engagement platform. By leveraging the Mozes Connect platform, UMG is opening additional channels of discovery and delivery to Spanish-speaking and bilingual fans.
Continue reading "Even For Majors Labels, It's A Direct To Fan Future" »
Bruce Houghton on 04/26/2010 | Permalink
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These videos...


