BuzzMedia Adds 6 Major Music Blogs: The Hype Machine, PureVolume, PopMatters Gorilla vs. Bear, Concrete Loop and RCRD LBL
FULL UPDATE: The Story Behind BuzzMedia & The Music
(UPDATE 3) BuzzMedia has added today 6 major music blogs. PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL join Stereogum, Buzznet, Idolator and Absolute Punk in the web entertainment publisher's music portfolio.
UPDATE: BuzzMedia tells Hypebot that HypeM, RCRDLBL and Pop Matters are partnerships. "All sites will retain their own editorial control."
Each of the blogs have been considered major independent voices in music. Together they reach five million fans per month and with the existing Buzz properties may make the growing online company the largest independent publisher of music content on the Web.
Will Each Blog Retain An Independent Voice?
While details of Buzz's plans were not included in the official announcement, each of the current editors will stay at the helm of their respective blogs. But if their recent stewardship of Idolator is any indication, Buzz will not hesitate to make changes – at least with the blogs that it owns – if future traffic does not meet expectations.
Stay tuned for more details.