« A New Artist Checklist From SoundExchange | Main | More Music Industry News: Apple Probe, Thumbplay, Lullabies, ASCAP $'s Rise & More »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Tom Q

Great article, I couldn't agree more.
It is difficult to ascertain what the intention behind the campaign is, at least from watching the videos themselves.

It is no secret that it was initiated by Universal Music Group, the market leader in the recorded music industry, and is a response to file-sharing. The campaign has been designed to instill a sense of decency and honesty in all but the most hardened digital 'pirates'; it also ticks the box entitled 'educating the public', but feels lacklustre and, as this article suggests, confused.

Kyle Bylin

Tom, thanks for commenting.  Their campaign is all that, and then some.  I'd be interested in interviewing the folks behind the site.  I mean, if they were trying to stir interest in the arts, or maybe stimulate music education, these videos would be perfect for that too.  But with the intent to encourage, as they call it, "ethical" behavior and decisions, I'm not sure I'm buying the seemingly 'warm and fuzzy' intentions. 


Thoughtful, as usual.

But , maybe I miss the point, but it seems wrong to me that your defense of the value of music is based on the social relevance of lyrics.

Music , as an art form exists without words. When words are applied to it, it gains another significance , and in my view ,becomes another art form altogether.

Anyway, you're absolutely right that music , or song , or any art, has no value in itself. The value is for the listener to define. Loads of music that generate millions of dollars, have absolutely no value for me, and some that have generated a couple of hundred bucks , are absolutely essential to me.

So is in the relationship of the art with it´s user, that value is defined.

The premise that any art has value in itself , the logic behind the music matters ads, is bogus.

Kyle Bylin


A very acute and necessary distinction indeed.  I have an friend for whom the instrumentations on The Lord of the Rings soundtrack is their favorite music.

Perhaps in a more literal sense, instrumental music "moves" us in a profound way, that more deep seeded stirring of emotions, whereas the combination of the instrumental and lyrical worlds does move us too, but in a different way.  There's a more straightforward line of connections and emotional spheres to relate to.  Though I must say, some of the most moving music is that which has nothing to do with our own lives, but it gives us insight into others.

In the instrumental sense, we are pushed to feel, but in a more abstract way.  Add in the lyrics, and we are pushed towards feelings, but in a more specific way.

Rod Smith

Given the involvement of News Corp, Viacom, and Scrooge McJobs's company, we absolutely have no reason to question the "collective"'s motives or credibility. Still, this short film explores the issue(s) far more realistically: http://video.google.com/videoplay?docid=3636669624532830059#

The comments to this entry are closed.


Musician & Music Industry Resources