Social Media

Facebook Changes The Rules For Pages

And Forgets To Tell Anyone

(UPDATED) Facebook Pages have become the central location for most artists, labels and music marketers on the social networking giant. But as with many things Facebook, over the last few days they've changed a few of the key rules governing pages without letting anyone know in advance. In response to a question in the official forum from an outside developer came this bit of news:

See update in the Comments below.

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 We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with "Fan"  ads. 


Matt Trainer

  Facebook Developer Network Team

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  1. Facebook has reverted back today so you can still have your landing tab in place without having 10k fans or be working with a FB acct mgr. Let’s hope they keep it this way!

  2. Facebook pages suck for musicians. You can’t invite fans of the page to the page’s events. A fan (or booker) can’t send a personal message to the band. Also, there’s no notifications of new fans or comments to the page. Overall, fairly useless except to spam ALL fans of upcoming shows. Then you have to cross your fingers and hope it magically shows up in the “Top News” which Facebook hasn’t told how they determine something as being top news.
    And, today, I can’t seem to add admins to my page’s event so other bands can invite their friends. Frustrating.

  3. ^^Well, it really drives home the point that you can’t be depending on these corporations.
    We need direct access and artist-owned platforms.
    Otherwise we’re at the mercy of idiots.

  4. You need 10K fans just to get advertised? So all the advertisers need to work hard for their advertisement. But in some instances some people facebook is just a stress reliever or a source of communication.

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