Google Chrome Web App Store Offers New Opportunity To Monetize Music

image from urbanchristiannews.com (UPDATED) At its I/O Conference yesterday Google announced that it would open a store for paid and free web apps later this year. Outside deveopers will be able to sell via The Chrome Web Store which will support all major web platforms including Windows, Mac, Linux and of course, Google's Chrome OS.

Why should the music industry care? Just as Apples iTunes App Store opened up new avenues to  deliver and monetize music, the Chrome Web Store will offers a new opportunity to reach a much larger set of potential customers – anyone with a computer or web enabled device.

For example, an artist or label could sell a web app with music plus bonus content. Another could sell access to a complete audio and video catalog or a regularly updated stream of content.  The possibilities are endless. Google has just provided a music bigger sandbox to experiment in and a much clearer path to monetization.

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Watch a presentation introducing Google's Chrome Store:

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  1. looks like a great service but i’m not seeing how it will provide opportunities to monetize music that were not already possible. whatever people come up with have to be pretty amazing to get people to pay for digital content when so much streaming and downloading of tracks is available for free already.

  2. Google’s web app store is great for the music industry and artists –
    1) Google Analytics – servin’ up content based on preferences, discovery, search, etc. Better API’s, etc.
    2) No barriers or closed ecosystem re development platforms or operating systems.
    3) And maybe this should be #1: Google could possibly reduce payment time (and friction) for those selling apps in their store. Maybe offer exclusives, etc.

  3. I agree with Dvdherron… but I want to disagree lol. It certainly makes sense that this is going to open doors and give artists/labels “a bigger sandbox” to experiment in… but where are the monetization opportunities that didn’t already exist?
    I’m more impressed with Google’s cloud service… hopefully they work out a good deal with record labels to keep money in the artists pockets.

  4. It’s not just about technology, it’s about having people involved who really understand music, how to market and sell it. iTunes has a deep field of talent in this area, and vision behind it. The platform is an ingredient but it’s not the whole cake.

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